FOR IMMEDIATE
RELEASE
Uganda, Kampala. - Feb 11(Press) -
Two years ago, Ogola Benard was at one of those proverbial crossroads in life.
Having been the victim of downsizing after a corporate merger, he faced the
decision of whether to continue working for someone else or to start his own
business.
Armed with statistics on growing
pasta consumption, articles on the explosive growth of the internet, Benard
started the Benard
Tools a blog he cherished a lot.
His goal was to build a semi-virtual
company. He would handle all the marketing, accounting and order taking from
his home- based office, while the order fulfillment and warehousing would be
outsourced. This would allow him to maximize profit, turnover and time with
customers, and minimize ongoing overhead expenses and his up front capital
risk.
His internet blog is fast loading
with whimsy tool kit characters, a section on the health, sauces, recipes, a
contest for blog subscribers and a variety of needful online haute couturiers
and different art and craft haulage. Customers can order via a state-of-the-art
secure shopping basket system.
The internet blog opened in 2012 to
the thunderous sound of emptiness. In the world of the web, if you build it
they will only come if you tell them you exist. Fortunately he also produced a
direct mail brochure as insurance against his "sure bet" on the
internet. This bought him the necessary time to really promote the blog.
Now, a year and a half later, the
Benard Tool’s internet blog
brings in 35% of his revenues. Benard has added a language section to his
internet blog, an online store
and has a growing base of customers. Over 40% of the Benard Tools revenues come from
repeat business and customer referrals. About 10% of his business comes from
overseas customers.
He advices anyone who is thinking of
starting an online business? Not to get carried away with the hype and forget
about the basics of selling. Study the direct marketing field in terms of
catalog structure, language, delivery systems, guarantees and style. Make your
site as interactive as possible without ignoring the most important aspect of
your site - it needs to be profitable in order to survive.
Benard Tools Is a surviving
Business, doing well and you can check out Benard Tools
or like their facebook page.
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